{"id":5221,"date":"2025-06-13T09:32:45","date_gmt":"2025-06-13T07:32:45","guid":{"rendered":"https:\/\/www.benvenuto.it\/vetro-di-colata-tra-artigianalita-e-attenzione-per-il-dettaglio\/"},"modified":"2025-07-31T15:55:37","modified_gmt":"2025-07-31T13:55:37","slug":"verre-de-coulee-entre-artsanat-et-attention-au-detail","status":"publish","type":"post","link":"https:\/\/www.benvenuto.it\/fr\/verre-de-coulee-entre-artsanat-et-attention-au-detail\/","title":{"rendered":"VERRE DE COUL\u00c9E ENTRE ARTISANAT ET ATTENTION AU D\u00c9TAIL."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5221\" class=\"elementor elementor-5221 elementor-5164\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dffbebe elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"dffbebe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0d4195\" data-id=\"d0d4195\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a045b2 elementor-widget elementor-widget-text-editor\" data-id=\"5a045b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>LE PROJET POUR LE SALON MARTEL DE PARIS.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50b74c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"50b74c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c73e138\" data-id=\"c73e138\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5865f93 elementor-widget elementor-widget-text-editor\" data-id=\"5865f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le Salon Martel, un magasin de luxe parisien sp\u00e9cialis\u00e9 dans la maroquinerie<\/strong>, est d\u00e9sormais proche de son inauguration, dans la rue Fran\u00e7ois 1er. <strong>Alexandra Martel, la propri\u00e9taire<\/strong>, est une jeune femme tr\u00e8s attentive aux d\u00e9tails et \u00e0 <strong>ses cr\u00e9ations<\/strong> que, notamment gr\u00e2ce \u00e0 des machines ultra-technologiques, <strong>sont finies \u00e0 un niveau \u00e9lev\u00e9 qui rivalise facilement avec celui des grandes maisons de mode<\/strong> qui font de la ville fran\u00e7aise la capitale du secteur.<br \/>La marque suit <strong>un parcours pseudo-\u00e9thique<\/strong> qui, tout en travaillant le cuir, est orient\u00e9 vers <strong>une utilisation sans d\u00e9chets<\/strong>. Bien que pour un sac, par exemple, le point exact de la peau \u00e0 utiliser soit identifi\u00e9, le reste, en plus d\u2019\u00eatre utilis\u00e9 pour des d\u00e9tails tels que les poign\u00e9es et la petite maroquinerie, est finalement envoy\u00e9 aux \u00e9coles pour que les \u00e9l\u00e8ves puissent exp\u00e9rimenter pendant <strong>les ateliers p\u00e9dagogiques<\/strong>.<br \/>En 2024, le <a href=\"https:\/\/studiovoltaire.fr\/\" target=\"_blank\" rel=\"noopener\">Studio Voltaire<\/a>, cabinet d\u2019architecture qui m\u2019avait connu pour mes travaux pour le groupe LVMH, m\u2019a command\u00e9 <strong>des \u00e9chantillons pour r\u00e9aliser des pi\u00e8ces de mobilier du Salon<\/strong>. Il s\u2019agissait de <strong>deux parois coulissantes l\u00e9g\u00e8rement arqu\u00e9es qui auraient \u00e9t\u00e9 mont\u00e9es dans une zone de la boutique<\/strong>.<img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-5173 alignright\" src=\"https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-2-242x300.jpg\" alt=\"Salon Martel - cast glass\" width=\"242\" height=\"300\" srcset=\"https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-2-242x300.jpg 242w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-2-827x1024.jpg 827w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-2-768x951.jpg 768w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-2-700x867.jpg 700w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-2.jpg 1195w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/><br \/>Le projet pr\u00e9voyait que les murs, pas plus d\u2019un m\u00e8tre et soixante centim\u00e8tres de large, soient compos\u00e9s de <strong>dix-sept petites colonnes de verre par c\u00f4t\u00e9, de trois m\u00e8tres trente et tr\u00e8s minces<\/strong>. Celles-ci devaient \u00eatre en verre et contenir \u00e0 l\u2019int\u00e9rieur un noyau en acier inoxydable comme axe. Pour composer les colonnes, <strong>des morceaux de verre coul\u00e9 de tailles variables, de trente-huit \u00e0 soixante-dix centim\u00e8tres<\/strong>. En outre, il \u00e9tait pr\u00e9vu d\u2019<strong>\u00e9lectrifier la voie<\/strong> sur laquelle les murs seraient mont\u00e9s afin de pouvoir les ouvrir et les fermer de mani\u00e8re automatis\u00e9e.<br \/>Dans la phase de conception et d\u2019\u00e9chantillonnage, nous avons d\u00e9cid\u00e9 de r\u00e9aliser les colonnes en morceaux, compte tenu de la hauteur, et en deux <strong>demi-coquilles<\/strong> \u00e0 unir lors du montage.<br \/>Comme Benvenuto Mastri Vetrai <strong>je ne m\u2019occupe pas en interne de verre coul\u00e9<\/strong>, dit aussi cast-glass, et <strong>J\u2019ai donc contact\u00e9 la<\/strong> <a href=\"https:\/\/vetreriasangiuseppe.com\/\" target=\"_blank\" rel=\"noopener\">Vetreria San Giuseppe de Piombino Dese<\/a> qui m\u2019a soutenu dans la r\u00e9alisation des \u00e9chantillons, d\u2019abord, et de la commande, ensuite.<\/p><p><img decoding=\"async\" class=\"size-medium wp-image-5176 alignleft\" src=\"https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-04-09-at-11.05.071-166x300.jpeg\" alt=\"Salon Martel - dettaglio - cast glass\" width=\"166\" height=\"300\" srcset=\"https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-04-09-at-11.05.071-166x300.jpeg 166w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-04-09-at-11.05.071-567x1024.jpeg 567w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-04-09-at-11.05.071-768x1387.jpeg 768w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-04-09-at-11.05.071-851x1536.jpeg 851w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-04-09-at-11.05.071-700x1264.jpeg 700w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-04-09-at-11.05.071.jpeg 886w\" sizes=\"(max-width: 166px) 100vw, 166px\" \/>Lors de la phase d\u2019\u00e9chantillonnage, le client a demand\u00e9 plusieurs <strong>prototypes : en cristal, en cristal \u00e0 bulles, en ambre clair et dans d\u2019autres couleurs<\/strong>. Il a fallu plusieurs mois et plusieurs essais, de verre lui-m\u00eame et de verre assembl\u00e9, pour arriver au choix final qui s\u2019est inclin\u00e9 pour un <strong>cristal transparent avec des bulles et une surface tr\u00e8s ondul\u00e9e et plastique<\/strong>. Vers la fin de f\u00e9vrier 2025, nous avons produit une maquette d\u2019une petite colonne grandeur nature.<br \/><strong>La pr\u00e9sence des bulles dans le cristal n\u2019est pas naturelle<\/strong> et, par cons\u00e9quent, si elle est command\u00e9e, il doit \u00eatre cr\u00e9\u00e9 sp\u00e9cialement. Le danger est qu\u2019il y ait trop ou trop peu de bulles ou m\u00eame des ombres d\u00e9sagr\u00e9ables. <strong>Le verre de coul\u00e9e est vers\u00e9 \u00e0 la main par des ma\u00eetres verriers experts, mais reste toujours une activit\u00e9 manuelle et donc caract\u00e9ris\u00e9e par l\u2019artisanat.<\/strong> Pour cr\u00e9er les bulles d\u00e9finitives, d\u2019un \u00e0 trois millim\u00e8tres de diam\u00e8tre chacune, on a vers\u00e9 le verre en fil afin qu\u2019il emprisonne de l\u2019air \u00e0 l\u2019int\u00e9rieur, mais le moule a \u00e9t\u00e9 modifi\u00e9 plusieurs fois pour obtenir celui de la bonne forme et m\u00eame le choix du verre a fait l\u2019objet d\u2019essais, du verre plus dur au changement de temp\u00e9rature dans lequel il est vers\u00e9, \u00e0 l\u2019objet utilis\u00e9 pour le verser, cuill\u00e8re ou fer.<br \/>Le travail d\u2019\u00e9chantillonnage et d\u2019\u00e9tude s\u2019est av\u00e9r\u00e9 \u00eatre un moment de formation pour s\u2019assurer que tous les morceaux de verre \u00e9taient ensuite tous trait\u00e9s de la m\u00eame mani\u00e8re.<br \/>Apr\u00e8s quelques mois, j\u2019ai eu l\u2019occasion de rencontrer personnellement le client \u00e0 Paris. Dot\u00e9e d\u2019un tr\u00e8s grand go\u00fbt esth\u00e9tique, elle est \u00e9galement une personne de pr\u00e9cision absolue, qui refl\u00e9tait son temp\u00e9rament m\u00eame dans les questions relatives \u00e0 la commande. Mais <strong>dans le verre artisanal, il est difficile de reproduire \u00e0 la main avec la m\u00eame pr\u00e9cision<\/strong> en termes millim\u00e9triques. Situation r\u00e9solue avec une invitation pour <strong>une visite dans le four<\/strong>, \u00e0 l\u2019occasion des derniers \u00e9chantillons, o\u00f9 le client a pu voir de ses propres yeux comment nous proc\u00e9dions au traitement. Fascin\u00e9s par la coul\u00e9e de verre incandescent, ils ont mieux compris les modalit\u00e9s de r\u00e9alisation de l\u2019\u0153uvre et, apr\u00e8s un dernier \u00e9chantillonnage, confirm\u00e9 pour la production et l\u2019installation ult\u00e9rieure, qui a eu lieu ces jours-ci \u00e0 Paris.<br \/><img decoding=\"async\" class=\"wp-image-5188 size-medium alignright\" src=\"https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-3-173x300.jpg\" alt=\"Salon Martel - cast glass\" width=\"173\" height=\"300\" srcset=\"https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-3-173x300.jpg 173w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-3-592x1024.jpg 592w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-3-768x1328.jpg 768w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-3-888x1536.jpg 888w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-3-1184x2048.jpg 1184w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-3-700x1211.jpg 700w, https:\/\/www.benvenuto.it\/wp-content\/uploads\/2025\/06\/salon-martel-3-scaled.jpg 1480w\" sizes=\"(max-width: 173px) 100vw, 173px\" \/>Le montage sur le rail coulissant courb\u00e9 pr\u00e9voyait des trous \u00e0 neuf centim\u00e8tres les uns des autres qui permettraient la fixation, une par une, des colonnes. La colonne de verre aurait laiss\u00e9 les six derniers, sept centim\u00e8tres en haut o\u00f9 il y avait le filetage qui permettait le blocage. En outre, pour les ancrer \u00e0 la base j\u2019ai fait courber <strong>une plaque en acier inoxydable<\/strong> de deux centim\u00e8tres d\u2019\u00e9paisseur et trois de largeur avec tous les trous correspondant \u00e0 ceux du rail sup\u00e9rieur, o\u00f9 l\u2019acier de la colonne pouvait \u00eatre bloqu\u00e9 emp\u00eachant l\u2019oscillation au mouvement.<br \/>Il ne nous restait plus qu\u2019\u00e0 voler jusqu\u2019\u00e0 Paris pour mettre en \u0153uvre notre cr\u00e9ation et nous assurer que tout fonctionnait correctement.<br \/>Une \u0153uvre, m\u00eame si elle est soign\u00e9e dans les moindres d\u00e9tails, comme dans ce cas-ci, cache toujours <strong>un halo d\u2019incertitude qui ne sera dissip\u00e9 qu\u2019avec l\u2019installation d\u00e9finitive<\/strong>. Ce n\u2019est qu\u2019\u00e0 la fin de cette derni\u00e8re que nous pourrons vraiment dire que nous avons r\u00e9ussi \u00e0 donner forme \u00e0 l\u2019id\u00e9e.<br \/>Et cette certitude nous l\u2019avons eue \u00e0 la fin du travail de montage, pas sans difficult\u00e9s, par l\u2019expression radieuse du bonheur d\u2019Alexandra quand elle a vu pour la premi\u00e8re fois l\u2019\u0153uvre achev\u00e9e.<br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LE PROJET POUR LE SALON MARTEL DE PARIS. Le Salon Martel, un magasin de luxe parisien sp\u00e9cialis\u00e9 dans la maroquinerie, est d\u00e9sormais proche de son inauguration, dans la rue Fran\u00e7ois 1er. Alexandra Martel, la propri\u00e9taire, est une jeune femme tr\u00e8s attentive aux d\u00e9tails et \u00e0&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[217,222],"tags":[263,264,265],"class_list":["post-5221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-fr","category-novita-fr","tag-cast-glass-fr","tag-luxury-retail-fr","tag-paris-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VERRE DE COUL\u00c9E ENTRE ARTISANAT ET ATTENTION AU D\u00c9TAIL. - Benvenuto Mastri Vetrai<\/title>\n<meta name=\"description\" content=\"C\u2019est \u00e0 Paris que na\u00eet le Salon Martel, un magasin de luxe de maroquinerie. 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